Top 10 Video, Multimedia Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Games Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMajority of Cellphone Buyers Influenced by Web Word-of-Mouth
Nearly 61% of US consumers who recently bought a mobile or wireless phone were influenced by online product reviews and user comments, while 30% of purchasers were similarly influenced by blogs,...
View ArticleRegional Magazines Dominate, News Titles Down
Regionals once again outnumber any other category of magazines and have more than 1,126 titles in 2008, according to the latest edition of The National Directory of Magazines. (more…)
View ArticleOnline Text Ads Most Clicked, Only Young Like Video
Despite current buzz around fancy and expensive video ads, only 11% of consumers say they are likely to click on them, compared with 25% who would likely click on simple text ads and 20% who would...
View ArticleConnection-Seeking ‘Power Moms’ Twice as Likely to Give Online Advice
Mothers in the US between ages 25 and 54 are nearly twice as likely as average web users to provide frequent advice about parenting/family, non-food household products and beauty/cosmetics, according...
View ArticleTop 10 Financial Services Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Social-Networking Websites & Forums – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleCosts, Delays, Terrorism Cause Air-Travel Anxiety, Especially among Women
Two-thirds (66%) of Americans are concerned about high costs when planning air travel – including ticket prices and baggage fees, and more than half are also concerned about delays (56%) and the...
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